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My Personal Art
Cutting through the clutter. I think Picasso phrased it well when he said, “The fewer the lines, the more important each line.” As a graphic designer who embraces a minimalist approach, each graphic component I employ must do its part. When I create and include something in a design, it’s for a reason. And the reason is to help communicate or reinforce a certain message. The goal is to deliver that message in a unique manner. In the industry we call it a concept. What it is, in fact, is your message presented in a way to break through the clutter, be seen, be understood and be remembered. After all, anything less can be done by most everyone else.